Amazon Prime Day may be over, but the retailer is already getting in the holiday spirit—with plenty of deals to match. Case in point: Amazon’s Holiday Beauty Event, which kicked off this week and runs through November 2 (yep, a full two weeks). New 48-hour flash category deals (on makeup, skin care, and beyond) drop every few days, and throughout the sale, you can score up to 40% off thousands of curated items—including some Allure Best of Beauty winners. Check out the sale schedule below—but we’ve already rounded up our favorite deals from every category, so you can start shopping for discounted must-haves right now, no waiting required.
- Monday, Oct. 20 – Tuesday, Oct. 21: up to 50% off makeup
- Wednesday, Oct. 22 – Thursday, Oct. 23: up to 45% off hair care
- Friday, Oct. 24 – Saturday, Oct. 25: up to 45% off health and wellness
- Sunday, Oct. 26 – Monday, Oct. 27: up to 40% off personal care
- Tuesday, Oct. 28 – Wednesday, Oct. 29: up to 50% off fragrance
- Thursday, Oct. 30 – Friday, Oct. 31: up to 40% off skin care
- Saturday, Nov. 1 – Sunday, Nov. 2: up to 50% off men’s grooming
Best Amazon Holiday Beauty Event Deals You Can Shop Now
Do-it-All Styler
Shark Beauty FlexStyle Air Styling & Drying System
Jump to reviewBrighten Up
RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness
Jump to review
In this article
Best Amazon Holiday Beauty Event Makeup Deals
We’re all about keeping it simple, and these makeup deals make looking polished effortless. Think: an Award-winning setting spray that keeps makeup locked in all day and mascaras that give you falsies in just a few swipes.
Best Makeup Steals
L’Oréal Paris Infallible 3-Second Setting Spray
Allure social media manager Bianca Richards applying the L’Oreal Paris Infallible 3-Second Setting Spray
Bianca Richards
Lancôme
Lash Idôle Flutter Extension Lash-Lengthening Mascara
Tarte
Creaseless Setting Powder
Allure commerce writer Lily Wohlner applying the e.l.f Cosmetics Halo Glow Powder Filter
Lily Wohlner
E.L.F. Cosmetics
Halo Glow Powder Filter
Best Amazon Holiday Beauty Event Hair-Care Deals
Say goodbye to hard-to-handle hair with multistyling styling tools like Shark’s FlexStyle, Dyson’s Airwrap, or T3’s Aire 360 Multi-Styler & Blowout System. Want to smooth your hair without the heat tools? Make it happen with a hydrating conditioner.
Shark Beauty
FlexStyle Air Styling & Drying System
Allure contributing commerce editor Deanna Pai styling her hair with the Shark FlexStyle Air Styling & Drying System
Deanna Pai
Former Allure associate manager of special projects, Talia Gutierrez using the T3 Aire 360 Multi-Styler & Blowout System
Talia Gutierrez
T3
Aire 360 Multi-Styler & Blowout System
Former Allure shopping market editor Angela Trakoshis using the Dyson Airwrap
Angela Trakoshis
Virtue
Smooth Conditioner for Frizz Control
Best Amazon Holiday Beauty Event Skin-Care Deals
We’ve spied a few of our all-time favorite skin-care deals on sale during the Holiday Beauty Event. A few of our favorites: Dr. Althea’s Beauty Award-Winning Pure Grinding Cleansing Balm, Illyoon’s hydrating but never heavy Ceramide Ato Concentrate Cream, and Medicube’s Night Wrapping Mask, which, when used before bed, makes skin look like glass come morning.
Han applying RoC Retinol Correxion Under Eye Cream
RoC
Retinol Correxion Under Eye Cream for Dark Circles & Puffiness
Medicube
Collagen Night Wrapping Mask
Allure features director Dianna Singh peeling off the Medicube Collagen Night Wrapping Mask
Dianna Singh
Allure commerce producer Sarah Hoffmann applying the Dr. Althea Pure Grinding Cleansing Balm
Sarah Hoffmann
Dr. Althea
Pure Grinding Cleansing Balm
Illiyoon
Ceramide Ato Concentrate Cream
Wohlner applying the Illiyoon Ceramide Ato Concentrate Cream
Lily Wohlner
Best Amazon Holiday Beauty Event Body-Care Deals
Looking to add a little luxury to your body-care routine? We’ve got you covered with deals on some of our favorite brands for nourishing skin from head to toe, like Kiehl’s and Elemis. And while Isle of Paradise is best known for its tanning products, their body care is just as impressive.
Bioderma
Atoderm Shower Oil
Kiehl’s Since 1851
Creme de Corps
Elemis
Elemis Frangipani Monoi Body Oil
Isle of Paradise
Creamy Body Cleanser
Best Amazon Holiday Beauty Event Hair-Removal Deals
Even as the weather gets chillier and bare-skin season winds down, hair removal—via shaving, trimming, or lasering—remains a year-round habit for many of us. Whether you’re looking to zap hair for good or just stock up on a new razor, we’ve rounded up editor-loved favorites we keep repurchasing ourselves.
Braun
Smart IPL Skin i·Expert Pro 7
OLOV
Electric Body Hair Trimmer
Gillette
Venus Comfortglide
Braun
Face Epilator Facespa Pro 911
It’s never too early to get in the holiday gifting spirit:
