Pretty Little Liars actress Shay Mitchell has launched Rini, a new skincare brand for children starting from three years old, inspired by Korean skincare. These are hydrating and soothing face masks where ‘skincare meets fun. Developed specifically for children,’ with the aim of ‘inspiring curiosity and confidence while supporting healthy habits from a young age.’ The new line was launched on Thursday. Among the products are 100% pure cotton sheet face masks containing vitamin C and animal themes, priced at $5.99 each. Also available are hydrating hydrogel masks, enriched with vitamin B12, at $6.99. Mitchell herself, specifying that these are not ‘beauty products,’ explained that she created the line thinking about how her daughters would imitate her while she took care of her skin. However, the announcement of the new brand has sparked reactions on social media. ‘What kind of message are we giving four-year-old girls? That they need to do skincare?’ wrote an outraged user. ‘Let kids be kids, not little consumers,’ added another. All comments to which the actress has not responded.
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